Jordan’s Sweet Shoppe
Brand Identity
“We had one meeting with Jennifer and showed her a few samples of the direction we wanted to go with the brand. We left the meeting worried that we didn’t give her enough detail because we were still fleshing out the ideas in our head. When she came back with the brand samples, we were blown away, we didn’t make one change to what she showed us. We could not be more thrilled with the final look of our store and brand. Thank you, Jennifer!”
PHASE ONE—Jordan's Sweet Shoppe is located in Creekside Shopping Center in The Woodlands, Texas. The client asked for colors that were bright and complemented candy colors but with an antique or old-fashioned feel. Phase one included the brand identity, logo, alternate logos, secondary logos, a large color palette, a primary font, and a secondary font, as well as background elements. Since I would be designing for a storefront, I had to keep in mind the versatility needed for different products and packaging, as well as any print and social media that would come later.
PHASE TWO— I worked with an interior designer to ensure the brand stayed consistent throughout the store. It included the designing and printing of the 3D elements such as candy fixtures, ice cream display, soda cooler, pucker pop display, signage inside the store and the 3D lit sign on the outside of the storefront.
PHASE THREE— Stickers, business cards, bags, t-shirts, discount coupons, and the grand opening cards.
CREDITS //
Printing: Minuteman Press
Photography: Tracy Robinson, SpryART