Sculpt Pilates
Brand Identity + Website
Lindsay trained and established herself as a successful Pilates instructor, at a local studio. After building a solid client list, studying the art and honing her skills, Lindsay was ready to branch out + open her very own Pilates business. She had the expertise, experience and enthusiasm to make it happen - all she needed was a professional brand to showcase her passion. Lindsay turned to us to kick-start her business + we were thrilled to help!
©SpryArt Photography
THIS PROJECT WAS A COLLABORATION WITH MOD MAVENS + CO.
Phase One—Business Name, Logo|Brand, Business Cards, Environmental Photography, Headshots, Updated Bio, Website, Campaign Voice and Messaging
Client Brief—Our strategic approach for SCULPT Pilates all began with Lindsay's contagious energy - she's just awesome to be around + it was our job to share that with her prospective clients! We knew that a private Pilates studio needed to showcase its personality as people like to really know the person of the business before signing up. We designed the photo shoot to beautifully illustrate Lindsay's strength, determination and commitment to health + fitness. To appeal to all fitness levels, Lindsay also recruited current clients to demonstrate the personal attention that is paid to each and every customer + to show how Pilates is really for EVERYONE.
CREDITS //
Design: JWP Design Studio
Photography: Tracy Robinson, SpryART
Copywriting and Social Media: NessMeyer